BeepKart is one of South India’s largest refurbished and 2nd-hand two wheeler seller + buyer.
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Revive BeepKart’s reach on Instagram. Inform tier-2 and tier-3 audiences within Bengaluru and Chennai about BeepKart’s offerings. Reduce costs to reach the TG.
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BeepKart’s organic reach on Instagram was limited to a few thousands of accounts every month. Most of the link clicks and engagement on BeepKart’s Instagram page came from influencer campaigns which costed a few crores every quarter.
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8 Reels end-to-end produced and posted every month. Engage with followers. Drive awareness.
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We divided our journey into 3 phases, each phase consisted of two months of trying different hypothesis.
During this phase, 3 visual formats were created to test. Multiple videos within these formats were posted to better understand what BeepKart’s audience preferred to watch.
We at Marty Martin don’t create content for the algorithm. The algorithm serves the audiences, so do we. We had to better understand what kind of content would our audience enjoy.
The objective during phase 1, was to break the 10k views per reel barrier.
We tested these formats:
Snapinsta.app_video_57430E70F98F7298235A13A948469B9B_video_dashinit.mp4
👁️ 2.2m (boosted)
❤️ 2.3k
Snapinsta.app_video_964C24924E16E7D9898FD0B3974EC892_video_dashinit.mp4
👁️ 12.9k
❤️ 270
Snapinsta.app_video_B242AEA1708A38D411BEAF9C90770BBD_video_dashinit.mp4
👁️ 3.5m (boosted)
❤️ 31k